Since Leicester City stunned football and the wider sporting world by taking the Premier League title in 2015-16, other clubs have been considering what it might take to get them to the fabled ‘next level’. Ok, so few, if any will ever emulate what the Foxes have just achieved but for sides such as West Brom, there is definite scope for improvement.
Lucrative deals
The Baggies have been involved with sportsbook and casino sponsorship for some time and at the start of the summer, the West Midlands club were looking for another operator to come on board. Step forward, UK-K8.com – an Asian focussed casino who were looking to increase their exposure in the UK with a deal of this kind.